The major players see this, of course, and are now busy further optimizing the targeting options based on their own data in order to offer Whatsapp Number List marketers new/expanded options to reach the right audience. For example, Snapchat recently announced new (automated) ad targeting features . And Facebook is also focusing more on features such as automated targeting expansion .
Social commerce is taking off again With more and more brands reaching the limits of their last-click conversion model on Google , social Whatsapp Number List commerce is a very interesting development. Why? Firstly, because social media boomed in times of corona, and with it the number of consumers who make purchases via social media. Secondly, because social media is highly scalable due to its huge user numbers and wealth of data.
Google Ads in particular are based on pull marketing; very competitive in terms of costs per conversion, but limited in terms of Whatsapp Number List scalability. The social media platforms can, for example , scale up quickly and widely with look-a-like audiences and their push-oriented approach. And, thirdly, social media has the unique ability to link inspiration to commerce† Conclusion: also next year the social commerce features will fly to our ears.