When brands like JP Morgan, Nike, Playboy, Adidas, and McDonald’s enter the metaverse, are we all jumping? Or are we so caught up in it that we don't even realize it? active brand in the metaverseImage from Blockdata.tech, February 2022Brands in the Metaverse Probably not. Isn't it? Say it with those marks JP Morgan is a bank on that JP Morgan was the first bank to put its claim in the metaverse by setting up a hotel room in Decentraland, a browser-based 3D virtual reality platform. The bank’s brand room is filled with about 300,000 monthly active users and 18,000 daily users, Decentraland co-founder Ari Meilich said in a recent interview. In his Opportunities report on Metaverse , JP Morgan highlights:" The metaverse is estimated to generate trillions of dollars in revenue across advertising, social marketing, digital events, tools and creative / creative money." Nike set foot in the MetaverseNike created the metaverse studio in June 2021 before the whatsapp phone number list term metaverse became commonplace, as Mark Zuckerberg announced the update of Meta on Facebook last October. The sports brand acquired RTFKT, a digital sneaker company that allows them to create NFT shoes. The popular swoosh company has announced NIKELAND, a virtual world model after its headquarters in the video game platform Roblox Corp (RBLX.N), becoming one of the first major brands to enter the “metaverse”. Playboy is all ears Popular lifestyle brand Playboy has released a collection of NFTs: Playboy Rabbitars. They released 11,953D distinct rabbit species in NFT format and were consumed within three minutes. Available on the Openea marketplace, each NFT comes with special benefits such as Playboy Club membership and other special perks. NFTs are not monkey companies In news that nearly broke Twitter, Adidas announced INTO THE METAVERSE, its own NFT digital and physical product with G Money, Pixel Vault, and the Bored Apes Yacht Club. “These communities don’t collect excessive signs, they have a role to play in the future of that community, and I think we can learn something about that.